Answer the cost question before it scares them off
The first thing a prospective patient wants to know about implants, veneers, or ortho is “what’s this going to cost?” When your website doesn’t address it, they assume the worst and bounce to a practice that does. When it gives them a sensible range, they relax, lean in, and become a real lead.
The Treatment Cost Estimator is an interactive tool on your site that asks a few simple questions, returns a ballpark range, and captures the patient as a warm lead — so the cost conversation starts on your terms instead of in silence.
- Interactive estimate — patients answer a few questions and see a realistic range for the treatment they’re considering.
- Lead capture — to see or save their estimate, the patient enters contact details, dropping them straight into your pipeline.
- Auto follow-up — the estimate triggers a follow-up sequence that surfaces financing and offers a consult.
- Front-desk handoff — a high-intent estimate becomes a prioritized task for the team.
Why an estimate converts better than a contact form
A bare “request a consult” form asks the patient to commit before they have any information. The estimator gives first: the patient gets a useful answer, and in exchange you get a qualified lead who’s already thinking about cost and ready for the financing conversation. It turns a cold website visitor into a warm, self-identified case.
A cost-curious visitor — no tool vs estimator
Visitor wonders about cost → finds nothing → assumes it's unaffordable → leaves and books an exam with a practice that addressed price
Visitor uses the estimator → sees a realistic range → enters contact details → lands in your pipeline → financing follow-up and a consult offer go out
Compliance built in
The estimator collects contact and treatment-interest information through a secure form, not plain SMS, and produces a non-binding illustrative range. It never delivers a clinical assessment, a diagnosis, or an insurance determination — those require an exam. Follow-up texts reference logistics and general financing availability only, with consent captured, STOP honored, and quiet hours respected.
Where it fits
The estimator is the top-of-funnel partner to treatment financing and the monthly financing calculator — it raises the cost question early, then hands the patient tools that turn a big number into a manageable monthly payment. It’s especially powerful for cosmetic dentistry and dental implants.
Live in 24 hours
The Treatment Cost Estimator ships inside the Dental Snapshot for a one-time $997, live in your GoHighLevel account within 24 hours.
Answer the cost question — and turn the curious into qualified leads
Is the estimate a binding quote?
No. It's an illustrative range based on the patient's inputs and your configured pricing. The real number comes from an exam, which the tool encourages the patient to book.
Can I set the pricing ranges?
Yes. You configure the ranges by treatment type so the estimates reflect your practice's actual fees.
Does it capture the patient as a lead?
Yes. To see or save the estimate the patient enters contact details, which drops them into your pipeline with a follow-up sequence.
Is it compliant?
It uses a secure form, produces no clinical or insurance determination, and follow-up texts carry no PHI, with consent, STOP, and quiet hours all honored.